Design Thinking for Innovation in Telecoms
Harness the power of Design Thinking, Sprints, Agile and Lean in your innovation and product development process
Description
Immerse yourself in the innovation process used by the tech giants and experience their seamless innovation strategy process with experienced trainers taking you through the full methodology and execution to:
- Rapidly progress from problem to tested solution using a proven step-by-step process.
- Build and test prototypes with real users in just 5 days.
- Gain insights into how customers will react before investing expensive resources in live products.
Who Should Attend?
- Innovation, transformation and strategy managers and directors who wish to learn Design Thinking as an approach for effective innovation projects to drive growth and cross functional collaboration.
- Product managers Marketing Managers, R&D Managers and Product Heads who need a fast and implementable framework for launch new innovative products and enhance customer experience.
- Marketers, Designers, UX Specialists, Engineers and Process gurus who need a simple framework to tackle any project or business challenge, improve product development and increase customer engagement.
Benefits For Delegates
- Learn the most efficient and cost-effective innovation skills. Large problems require large resources. These methodologies show you how to test your ideas in microscale, ensuring profitable successes and preventing costly mistakes.
- Be able to go from ideation to launch in just 5 days! No more excuses about not having enough time to innovate. This whole process takes only five days. Perfect for teams and organisations who need solutions as fast as possible.
- Overcome challenges quickly. Some projects and business problems are wrought with complexity, leaving teams undecided on how to start.. This simple framework is all you need to tackle any challenge with clarity and energy, giving you almost immediate and measurable results.
Benefits For The Organisation
- Become the innovation expert in your organization by learning how to confidently run your own online and face-to-face sprints.
- Quickly design, prototype, validate and test with users to rapidly transform an idea into a customer tested solution with evidence of immediate traction.
- Work on and solve a challenge relevant for you using a Harvard Business School case study methodology.
- Harness the collective creativity and fast decision making through collaboration, mutual listening and effective remote working.
Course Outline
- Use sketching as a technique to develop critical thinking skills and creative solutions.
- Learn the process to develop “How might we” questions for problem discovery.
- Identify a range of possible successful solutions to test
- Understand the tools and techniques needed to generate rapid prototypes for insights and learning.
- Learn how to test your prototype with customers using intuitive customer interview questions.
- Learn and apply the Design Sprint process and how it can be applied to any problem, process, product or solution
- Experience the process and tools hands on with a simulated case study and real customer interview sessions
- Implement a proven process for planning and executing rapid prototypes
- Design solutions and services for enriched customer experience and enhanced customer engagement
- Plan and manage marketing, product management and innovation resources more effectively
- Create and establish a robust innovation and solution development process
- Generate and evaluate new product, service or process concepts for your business through applied creativity and the sprint process
- Learn to create clear product specifications based on real customer needs and create solutions that are desirable, feasible and viable.