Telecoms Transformation Strategies
Digital transformation is something that needs to occur so that you can become more agile and efficient in your organization to innovate and adapt to changes in and outside of the industry and stay current.
Description
The transition towards creating a customer focused company is now a top priority for businesses looking to compete and thrive in today's customer-centric world. This is never more so than in the highly competitive Telco service provider industry. Telecoms operators are caught in a perfect storm. Revenues and profits are stagnating, but customers still expect operators to invest heavily in their network and systems to deliver higher speeds, more ubiquitous coverage, innovative offerings and a better customer experience. Without digital transformation to make operators more agile and efficient and more able to launch new services, the telecoms operator business will inevitably continue to suffer declines in revenues, profits and relevancy
The concept of transformation is not new; indeed, companies have always had to change, innovate and adapt. What has changed is that now digital technologies are driving a paradigm shift in customer and employee expectations. Todays customers choose to engage with organisations that can provide them with a personalised, hassle-free and complete experience. Digital transformation is now an imperative, it used to be a case of the “big ate the small”, now it’s a case of the “fast eat the slow” and focused, prioritised digital transformation is the means to put the Telco in the right position to not only survive, but to thrive in the bold new digital world.
This 3 day course, which is aimed at functional managers at all levels across the business will de-mystify Digital Transformation. We take a holistic view as to what, why, when and how to start your transformation iniatives, with sound, proven reasoning and indusrty insights based on the latest use cases and research. The instruction format is very “hands on”, as students personally build all the strategies, business models and canvasses needed to align themselves and their teams to the businesses totally integrated transformation strategy.
Benefits For Delegates
- Learn how to create customer focused business strategies.
- Understand the technologies that your customers want and discuss how you could leverage these technologies to benefit your business.
- Discover how you can transform your business and adapt to this changing world.
- Become aware of the business opportunities and the risks around your decisions that your business is facing.
Benefits For The Organisation
- Develop strategies for your business to help mitigate risks and leverage opportunities.
- Create greater success in your business by using transformation strategies effectively.
Course Outline
Digital Transformation in the Telecoms Sector
- Where are we today – A summary of key Telecom industry trends
- The Digital Transformation Imperative
- A look at disruption and the consequences of failing to adapt
- Telco benefits of Digital Transformation backed up by latest research.
- The goals of Telco Digital Transformation
- The 1st and 2nd Digital Revolutions and their impact
- Digital Transformation Maturity Model explained
- Digital Transformation Roadmap
- IT Transformation (BSS/OSS) explained with recommendations
- Network Transformation (SDN, NFV)
- Data analytics – build, measure and visualise
- How telecoms operators approaching network transformation
- The Goals of Transformation
- Improved CEM
- Operational Efficiency
- New Revenue Streams
- Building your Digital Transformation Canvas
Evolution of the Digital Transformation Enabling Technologies
- Cloud Services and the Telco proposition
- Everything as a Service
- The role of the Cloud enabler
- Drivers for Telco Involvement in the Cloud
- Customer concerns and perceived customer benefits
- Cloud Native v. Cloud Enabled
- Microservices, Containers, DevOps, CI-CD
- Application Programming Interface (API), relevance and importance, with use cases
- Artificial Intelligence, Chatbots and where they add value for the transformed Telco
- Data Analysis and its importance
- Evolution from Analytics to AI
- Blockchain and its potential in Telecoms
- Smart contracts
- Case Study
- 5G Virtualisation and Edge
- Evolution of LTE to 5G
- Next Generation Mobile Networks Use Cases
- Potential 5G Technologies
- Spectrum and RAT for 5G
- Core Network Design Principles
- Network Slicing
- Mobile Edge Computing (MEC)
- Internet of Things
- The Scope of the IoT
- Telco position in the IoT eco-sysytem (where they should be)
- Building your Digital Transformation Canvas
Transforming the Customer experience
- How telecoms operators are currently viewed by their customers
- The importance of trust, reliability, transparency and flexibility
- Where Telcos fall short
- How digital service providers treat their customers
- Using customer data responsibly
- What Telcos need to do to build a digital, personalised, real-time customer experiences
- Transform their supporting systems
- Move to a Customer Centric focus
- Instigate real-time and contextual marketing opportunities
- Focus on providing digital and mobile experiences
- The importance of VAS
- Channel Strategies (single, multi, cross and Onmi-channel)
- Customer Value Management
- Digital Marketing Transformation
- Building your Digital Transformation Canvas
New Business Models, Benchmarks and Financial Alignment
- The relationship between strategy and business models
- The Telecom Vendor landscape – Who and What
- How telecoms operators procure technology and alternative options
- Insourcing and “tech-ing” back control
- Open source: a new technology path for telecoms?
- Monetizing Digital Services
- Partner eco-system to offer Digital Services
- Operator or Partner fronted propositions
- Partnerships with OTT Providers: Creating Value
- Drivers and inhibitors in telco pay-TV
- The Smart home and home security opportunity
- Healthcare: a diverse but potentially lucrative set of opportunities
- Payments and banking: telcos in retail banking
- In-car connectivity
- Carrier Billing
- Data-as-a service
- The Platform business model
- Benchmarks
- In depth discussion around the Industry Financial Benchmarks ie. How is the industry doing, what are the financial trends
- Pitfalls of traditional KPI’s, and development of relevant new measures
- Explaining a new business model to finance executives
- Revisiting your business model using the business model canvas
- Evaluating capital projects – NPV and non-financial considerations
- Measuring the strength of partnerships
- Building your Digital Transformation Canvas
Digital Leadership and Culture
- Analyzing the different elements of culture
- How many Telecoms operators have traditional cultures
- An example of an agile culture - Kakao
- The Lean Strategy process
- So, what is so different about “digital” culture?
- Case Study - Googles culture of innovation
- Becoming a Digital Leader
- Examples of Digital Leaders
- Qualities and Traits of Agile Leaders
- Building an agile organization
- The new paradigm: organizations as living organisms
- What agile building blocks in a telecoms operator might look like
- Breaking down the Organisational Silos
- New ways of working
- From waterfall to agile
- Case Study - The Spotify (engineering) way
- Building a Bridge Between technology and the rest of the business
- Organisational structures: fit for the digital economy
- Where innovation sits within an organisation
- Plugging the Skills Gap
- Bringing in Digital Skills
- New businesses, new skills
- Building your Digital Transformation Canvas
Influencing your network
- What networking is and why it is important
- The most effective approach to networking for you
- The key attributes of a good networker
- Some insights into how top digital leaders network
- Building your Digital Transformation Canvas
All the above modules are highly interactive and each module builds on the previous one. The learning is consolidated by the use of “canvas takeaways” whereby the delegates can apply the learning to their own work environment and in doing so maximize the value of the training event.