Developing Digital Marketing Strategies for Digital Services in Telecom
discuss and begin to develop strategies to harness the power and value of digital services in the telecoms industry.
Description
One of the biggest challenges in the professional landscape at the moment is keeping your business relevant. This is followed by communicating how relevant you are in a huge and dynamic space that can be overwhelming. The telecom (telco) industry today is characterized by intense competition as industry giants seek to resist the disruptive business models of innovative over-the-top (OTT) vendors. Telco industry players are aiming to use their deep and rich veins of customer data to deliver valuable customer experiences. One key mechanism to achieve this goal is the use of digital marketing platforms
This practical digital marketing course covers all the key characteristics of digital marketing, demonstrating to you how you can incorporate this into your business and reach more customers that actually have an interest in your solutions and in turn grow your profits. This course is suitable for many professions and for all levels of marketing and business experience; and it will help you to better appreciate how to maximise online strategies and track the performance of your online marketing investments. The course will also provide you with an understanding of how digital marketing is approached as both, a client and an agency perspective.
This is a digital world, and it is quickly changing things such as culture, commerce, and your community. Your motivation and vision may be clear to you, but without the proper digital skills, it is completely out of reach. Your success is not just about what you can do – it is also about what the world knows you can do. Let us show you how.
Who Should Attend?
This course is a good fit for a variety of professions and for all levels of marketing and business experience. It is designed for those with the responsibility of developing or implementing an organisation's online marketing strategy, such as:
- Senior management
- Marketing and Business Development Managers
- Marketing Executives
- Small Business Owners
- IT Managers
- Anyone who would like to pursue a career in digital marketing
Benefits For Delegates
- Use the right media channel to find your audience.
- Use digital marketing as a part of your marketing strategy and use this to build towards your business goals
- Use Search Engine Optimization (SEO) techniques to make your website visible to more people.
- Learn how to generate new traffic to your website while improving your online conversion rates
- Generate and manage online marketing campaigns
- Successfully develop directed PPC (Pay Per Click) and mobile marketing campaigns
- Quantify and evaluate visitor traffic to your website and optimise your customer retention
Course Outline
- Be able to develop a Digital Marketing Strategy
- Get insights into Digital Display Advertising and Remarketing
- Pay Per Click Advertising and Search Engine Optomisation the right way
- Develop ways to measure the success or failure of your marketing campaigns and anylise what went right and wrong
- Website Analytics